Building loyalty has always been an important concept in hospitality. Turning a one time purchase into a repeat customer has obvious benefits — income, brand sustainability, and growth. The mass adoption of technology means the hospitality industry has plenty of new ways to build customer loyalty. We’re going to look into a few of those […]
Starbucks Is Doubling Down on Mobile Ordering – Should You?
In March, Starbucks announced it is doubling down on mobile ordering by opening its first mobile-only store. The company created the pick-up only location as way to increase efficiency for customers using the Starbuck’s mobile app. Starbucks first launched mobile ordering on its app in 2015 and experienced instant success. Customers were eager to skip long […]