Welcome to another week in the world of hospitality, here’s your run down.
1. Bandit opens a ‘mobile-only’ coffee shop in New York
If you wander into the Bandit coffee shop in Midtown New York, you won’t be able to just walk up to the counter and order something. Instead, you’ll need to download a mobile app.
I experienced it for myself yesterday afternoon, when I — along with several other customers — pulled out my phone, downloaded the Bandit app, then used the app to create a profile, order and pay. A couple of minutes later, a barista called me up to the counter and handed me a pretty good cup of coffee.
Dion says: Internet-connected mobile devices have changed the way we interact with the world in the last decade. There are still many opportunities for businesses to innovate with new ways of interacting with customers which are more convenient and habit-forming.Dion Yiw, Developer at Mobi2Go
2. Criniti’s: Popular Italian restaurant chain goes into administration
Italian chain Criniti’s is the latest hospitality institution to fall victim to the weak economy and crippled consumer spending after it was revealed the group had entered into voluntary administration.
Employees at the iconic restaurant group were told on Tuesday morning several of the 13 sites across the country will be closed for good but administrators are yet to announce which will survive the dramatic reshuffle.
Bec says: Expansion is a gutsy move. It takes an element of risk. One way to expand without the big risk, is to expand your ordering channels. Offering new ways to order is worth exploring for any business that wants to grow.Rebecca Furlong, Manager of Customer Success at Mobi2Go
3. You buy more from touch-screen kiosks than a person. So expect more kiosks
Want fries with that? Don’t say “yes.” Just touch the screen.
Customers often buy more when ordering on a screen than when standing in front a worker at the counter because they tend to linger longer, the company found.
“What we are finding is when people dwell more, they tend to select more,” McDonald’s CEO Steve Easterbrook told CNBC Monday. “So there is a little bit of an average check boost that comes with it.”
Greg says: Consumer resistance almost always sees drastic reductions over time. The cost savings, increased earning potential, and consumer testing that kiosks enable is a very persuasive argument for their implementation. It’ll be interesting to watch this space as more kiosk externalities are uncovered.Gregory Gould, Developer Intern at Mobi2Go
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