So you’re running a busy restaurant, and orders are coming in thick and fast. You may even be using an online ordering platform like Mobi2Go to help you speed things up over the peak times and increase your sales.
Things are going pretty great, but you wish business could be more steady. One week you’re run off your feet, amazed at how you’ve served so many people with only two hands and a handful of staff. The next week you can literally hear the tumbleweeds rolling through the kitchen. Your restaurant has transformed into the set of a Western movie just before a shoot out scene. Is that Clint Eastwood in the corner eyeing up the menu board?
If you are using an online ordering platform, you’ve got something really powerful at your fingertips to help keep customers walking through the door every day, week, month and year. It’s what all the marketing gurus out there are calling big data or data-driven marketing, and let us tell you, it’s pretty freaking awesome.
When a customer creates an account to order from you online, they input their name, email address and phone number into the Mobi2Go storefront on your website, mobile site or app. That information is now stored in Mobi2Go as a list of all of your existing customers who have ordered from you online.
Cool, so that all sounds great, but how do you use and get the most power from this data? How can you use it to keep business steady?
An effective data driven marketing method a lot of restaurant owners and retailers are using to reach out to their existing customers and encourage repeat, consistent business is email marketing. If you’re new to email marketing or want to learn more, our friends at MailSync have whipped up this awesome infographic on email marketing with everything you need to know to get started. Here’s some quick stats on why email marketing to your existing customer base is worthwhile:
Now for the really powerful part. There’s a new tool called MailSync that allows you to sync data from your existing customers in Mobi2Go to your email marketing tool, automatically. Easy as that! Here’s how it works:
Using MailSync and Mobi2Go means:
You can sync to leading email marketing tools like MailChimp, Campaign Monitor, Constant Contact, GetResponse, AWeber or iContact. If you’re using Mailchimp, MailSync even keeps your mailing list up-to-date with name, email, phone number, and purchase activity.
You can also use MailChimp’s eCommerce360 and Automation Workflows to create sales campaigns, send relevant information, and more.
What all of this means is you can now send regular email campaigns out to your existing customers to keep them coming back for more. Schedule regular email campaigns with weekly specials, new menu items, the opening of a new store – basically anything you can think of to entice your customers into coming back to your restaurant on regular basis.
If you’re already using Mobi2Go, you can Start syncing between Mobi2Go and MailSync right now with a 14 day free trial.
Mobi2Go, MailSync and email marketing can save you from those tumbleweeds.
Felicity is Mobi2Go’s marketing and brand manager and content creator. She writes about online ordering and hospitality trends, tips, client success stories – basically anything to help restaurant owners understand online & mobile ordering and grow their businesses. Connect with Felicity on LinkedIn or email her directly: email@example.com