Twitter is the second largest social network after Facebook, and it appeals to a younger demographic. 27% of internet users aged 18-29, and 16% aged 30-49 are active on Twitter, so if the customers you are looking to target are young, fun and active online – Twitter is where you need to be.
Twitter is fast paced and highly interactive, so it’s important to post regularly. Let your presence on Twitter be known on your website, your menus, and in your restaurant so customers know how to find you.
Tweet – A tweet is basically a status update that is up to 140 characters long. You can add links, photos, or mention other users.
Follow – This is how you connect with other users. You can follow other members, and they can follow you. You can do this by clicking ‘Follow’ next to a username. Some people think it’s polite to follow back when people follow them, and others have policies about who they will follow.
Retweet – this is used when you come across something that you find relevant, useful or entertaining that someone else has ‘tweeted’. A retweet will send the original tweet out to your followers while crediting the original ‘tweeter’.
Reply – you can have public conversations on Twitter, by replying to tweets. This is a good way to engage with other important people in the industry, and also with your customers.
Direct Message (or DM) – For when you want to communicate privately. You can only DM people that are following you, so if you are using DM’s for customer service don’t forget to follow the person that you are trying to contact.
Hashtags – Categorize tweets by adding a # symbol (a hashtag) and a word or phrase that describes what you’re tweeting about. This helps sort tweets when people are searching.
Now that you have the basics under control, you can get creative! Remember, content is king, and if your tweets are providing value to your followers you’ll create more of an impact. As with all things on the Internet, Twitter is about being fresh, fun, and sharing ideas. Make your restaurant stand out, and you’ll add another level of engagement for your customers.