Facebook can be a really useful and free way to promote your business. Having a Facebook page for your business adds another level to your online presence, which helps you connect directly with your customers outside of your business premises. It’s all about connecting and building relationships online, so customers are more loyal in person.
It may sound obvious, but if people don’t know you’re on Facebook, they can’t ‘like’ your page. So make it known!
This is how you get your businesses personality out there, and make sure people are thinking about you. Think about what you like to see and read from your friends, and businesses you follow.
Facebook is not just about the good times – it also opens up a new, very public channel for customers to voice their complaints. The flip side of this is it provides a great way to turn potentially negative situations into positive PR for your business.
Above all else, just have fun with it! This is how you show the world what makes you different from every other business out there.