We know it’s been a busy week. That’s why we put together the 5 things you need to know in Restaurant and Hospitality this week:
How mobile ordering is reinventing the drive-through experience
With consumers valuing convenience and speed above all else, drive-throughs are continuing to thrive around the world. In fact, 53% of fast food sales in the US went through the drive-through in 2015 alone. Now, advancements in technology are making it even easier to create a faster, more seamless drive-through experience. California-based QSR, Starbird Chicken is re-inventing the traditional drive-through by combining the service with it’s mobile-order ahead app.
Growth of ‘ghost’ restaurant concepts proves delivery-only trend has legs
Whether you call them virtual restaurants, app-based establishments or headless concepts, it’s impossible to deny the recent rise of delivery-only food businesses. These kitchen-only establishments are solving some of the biggest pain points in the restaurant industry by combining the popularity of delivery services, convenience and meal-delivery kits like Blue Apron.
How Instagram is reshaping restaurant design
For years now, Instagram has helped drive food and beverage trends. Rainbow-coloured “unicorn foods” are often designed with Instagram in mind, and entrepreneurs responsible for popular treats like the galaxy donut and Sugar Factory milkshake often see lines around the block after images of their products go viral. Now some entrepreneurs are taking the idea a step further, designing their physical spaces in the hopes of inspiring the maximum number of photos.
China’s amazing cashless conversion
In China, being cash-less is king. Throughout the country, consumers are using mobile payments for every form of commerce. Even street musicians in Shanghai and Beijing are accepting payments with QR codes on them so passersby who no longer have cash and coins easily at hand can still pay. Quick-service restaurants are no exception. “It has become the default way of life now,” said Shiv Putcha, an analyst with the research firm IDC. “Literally every business and brand in China is plugged into this ecosystem.”
Rise of the machines: How technology is changing the future of restaurants
Will cooks one day be replaced by robots? Some experts think so. Automated workers, 3D printing and machines that cook entire meals could very well change the way restaurants feed customers. Recently, Catalan chef Paco Pérez, enlisted the help of 3D food printing technology to help create a more innovative dining experience. The technology is called Foodini, and according to Natural Machines co-founder Lynette Kucsma, it’s attracting a lot of attention among top restaurant chefs.
Have a great weekend and don’t forget to sign up for the Mobi2Go newsletter so you can stay up to date on the latest industry trends.
[wpforms id=”1888″ title=”true” description=”true”]