1. Voice Recognition Could Take A Bigger Role In Retail
Voice recognition could soon play a bigger role in retail — especially in the world of quick service restaurants.
That’s the signal sent recently by McDonald’s. The fast food operator recently announced an agreement to acquire Apprente. The company said in an announcement that the arrangement is another bold step in advancing employee, as well as customer-facing innovations.
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David says: Voice recognition is still a while off being ready for general use. It’s not as fast as it needs to be. It’s also much harder than other types of interaction for working out what to do when you get stuck.David Buck, Creative Director at Mobi2Go
Interacting with a screen allows much more information to be presented up-front, and is inherently more private than speaking. Orders made through digital ordering tend to be higher value partly because private interactions are lower stress for the customer.
2. These fast-food chains have dropped menu items this year — here’s why
In recent years, as the fast-food industry has struggled to increase customer traffic, some chains have turned to buzzy limited-time offers to get attention. A popular limited-time item, like Taco Bell’s Mountain Dew Baja Blast drink more than a decade ago, can become a permanent addition to the menu.
But if a restaurant adds too many, the elongated menu can overwhelm customers, slow down the kitchen and lead to longer drive-thru lines.
Dave says: We agree that simple menus usually make for a smoother UX experience. But every brand is different. Ideally, product removal should be backed up by solid data.Dave George, Chief Product Officer (and seller of burgers on the internet) at Mobi2Go
3. Philippine fast food specialist Jollibee hungry to expand
MANILA (Reuters) – Jollibee Foods Corp (JFC.PS), the Philippine fast food specialist known for fried ‘Chickenjoy’ and chopped hotdogs in sweet spaghetti sauce, is doubling down on expansion plans in the United States and China that are likely to include more M&A.
Joel says: Expansion can be a great thing for your business. When done correctly, it can mean that your business is thriving and that you have potential for growth in new markets. However, business expansion should always be diligently researched and planned before execution. Market research and consultation should be high on the agenda before significant investment is made to test the viability of your expansion plans.Joel Thornton, Customer Success Manager at Mobi2Go
If you’d like to know more about how Mobi2Go can help with your online ordering experience, fill in the form below, and we’ll connect you to the right person.